CSR is one of the hot topics nowadays, particularly in b-schools. I do come across ardent believers and unfortunately quite a large number who believe it is just glorified PR. While i have to concede that some firms do engage in the latter, the fact is such firms have not really understood CSR.
I, for one, strongly believe companies have to behave ethically to ensure long term success. With this thought, i'm beginning work on a project to understand how effective top UK companies are with their CSR agenda.
I'm happy to hear more about this topic from any one of you out there.
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